Cassandra Sim
Copywriter. Ad writer. Social media creative. Content creator.
Adventure seeker. Documentary lover. ä¸æ–‡é€šã€‚
HIGH ON HAPPINESS
Singapore Cable Car & Faber Peak Singapore
Mount Faber Leisure Group (now One Faber Group) was looking for a social content team to drive the brand message of #HighOnHappiness through engagement on the brand's social media platforms.
Agency: Carbon Interactive
CD: Carlo Victoriano
Copy: Cassie Sim
Designers: Zerick Poon, JY Choo
HUMANS OF SINGAPORE CABLE CAR
Happiness is not just about travelling to a new place, but also about meeting and connecting with new people.
What better way to share happiness than by bringing the faces of guests onto the platform? We conducted monthly on-site interviews with staff, cable car guests and restaurant patrons whom we positioned as the 'Humans of Singapore Cable Car'. By telling these stories, we shared perspectives and smiles of happy people from all around the world.
GET HIGH ON HAPPINESS
WITH SINGLISH & SINGAPOREAN FOOD
Happiness doesn't come from nothing – it's derived from understanding a new culture and appreciating existing ones. So we developed a series of content that introduced Singlish (Singaporean English) and Singaporean food. While these helped foreigners gain more happiness from their travels to Singapore, we also made Singaporeans happy by giving recognition to their own unique culture.
