Hi! You can call me Cassie.

8 years of copywriting experience, mostly in advertising and branding with a side passion in documentaries, writing for children and Chinese dialects!

 

I thrive in nurturing environments, and pride myself on choosing meaningful work over 'sexy' ones (in other words, I rather work on health promotion than on Coca Cola campaigns). New experiences stimulate me so I try very hard to embrace change.​ 

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Schooled in journalism and film production, I had been blessed with a variety of opportunities to pursue this career in copywriting, but I'm really not sure if it's a job I will recommend. ;)

 

Fun fact: I wrote my graduation thesis comparing health promotion TV ads in Singapore and Australia using discourse analysis.