Tasked to reach out to an audience known to be very practical and careful with their money, our challenge was to differentiate Samsung Galaxy phones from other highly-competitive C brands. Through the 'Up Your Galaxy Game' campaign, we show users that Samsung Galaxy phones are worthy of their investment simply because they can add value to their lives.

 

We collaborated with content creators from Thailand, Philippines and Singapore to create tutorial videos to help Samsung users take their skills to the next level. This was executed via social videos. The videos were launched via social media posts, mobile app notifications and targeted eDMs.

 

Agency: Iris Singapore

CD: Sylvester Poh

Art: Tania Sim

Copy: Cassie Sim