Truth is, no typical home is built for bad lighting. To promote the three RTBs of Philips bulbs on social media (reduced glare, non-visible flickering and even light distribution), we created a series of cinemagraphs featuring unusual families living with bad lighting.

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By dramatising the extent of what families have to become to survive under glaring, flickering and uneven lights, we drive home the message that everyone needs to live with good lighting. And with Philips LED lights, every family can enjoy eye comfort. 

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Agency: Iris Singapore

CD: Sylvestor Poh

Art: Tania Sim

Copy: Cassie Sim