Cassandra Sim
Copywriter. Ad writer. Social media creative. Content creator.
Adventure seeker. Documentary lover. ä¸æ–‡é€šã€‚
THERE'S ALWAYS A WAY TO MAKE LIFE BETTER
Philips Home Living & Beauty
As part of PULSE (agency-client partnership), a unit made up of planners, creatives, content creators, search and social strategists under one roof in the Philips APAC headquarters, we worked closely to plan for and react better to opportunities to give Philips a more prominent role in culture.
​
From planning for important collective experiences to hijacking trends picked up through social listening, we drove engagement through social calendars and 'urgent genius' posts that was relevant to culture. All work was conceptualised and produced by our team in-house.
​
Agency: Iris Singapore
Senior Art: Boo Weiyi | Art: Chng Woon Chien
Senior Copy: Pearlyn Ong | Copy: Cassie Sim
PHILIPS CONSUMER CARE
We tapped on social interactions and answered questions commonly asked by consumers on the social platform.
PHILIPS ORAL CARE - URGENT GENIUS
NEW YEAR 2017 SERIES
Philips wanted to promote their air purifiers by pre-empting the haze that often plagues Singapore. So in "preparation" for the haze season, we developed a haze social strategy to help Singaporeans #BeHazeFree when the time comes. The social posts were developed in phases.
(Un)fortunately, only one post was published because there was no haze in 2017.
PHILIPS AIR PURIFIERS -
#BEHAZEFREE
PHILIPS AIRFRYER -
CAN YOU AIRFRY IT?
Many airfryer users don't know that the airfryer does more than just airfrying. So we launched a video series to illustrate how even the most unexpected of dishes can be made in the versatile Philips Airfryer.
Just as how the airfryer is not just an airfryer, these videos are more than just recipe videos, featuring tips and tricks that make full use of the airfryer's 'bake, steam and fry' capabilities.
PHILIPS AIRFRYER -
HEALTHY KITCHEN
We also launched a series of special recipe videos to make Chinese New Year better for everyone using the Philips Airfryer. Work also included basic Chinese copywriting.
PHILIPS BEAUTY - VALENTINE'S DAY 2017
