STAND FOR OTHER TRADITIONS

Philips All-in-One Cooker

Philips wanted to promote their AIO cooker for the Malaysian market during Chinese New Year, while continuing to #StandForTradition: the brand belief that the AIO cooker makes it effortless for modern folk to stick to cultural traditions.

 

So while Chinese New Year is a fun-filled time, there are many traditions that we all have to endure like traffic jams and awkward conversations; and deeply endearing ones we always indulge in. Through 'Unspoken Traditions', we show that the product saves users time, so that they can #StandForTradition on matters closer to their hearts.

 

Agency: Iris Singapore

Senior Copy: Jurgen Ochsenius

Copy: Cassie Sim

Art: Tania Sim