Cassandra Sim
Copywriter. Ad writer. Social media creative. Content creator.
Adventure seeker. Documentary lover. ä¸æ–‡é€šã€‚
STAND FOR OTHER TRADITIONS
Philips All-in-One Cooker
Philips wanted to promote their AIO cooker for the Malaysian market during Chinese New Year, while continuing to #StandForTradition: the brand belief that the AIO cooker makes it effortless for modern folk to stick to cultural traditions.
So while Chinese New Year is a fun-filled time, there are many traditions that we all have to endure like traffic jams and awkward conversations; and deeply endearing ones we always indulge in. Through 'Unspoken Traditions', we show that the product saves users time, so that they can #StandForTradition on matters closer to their hearts.
Agency: Iris Singapore
Senior Copy: Jurgen Ochsenius
Copy: Cassie Sim
Art: Tania Sim