Learning is a journey that enriches one not just with knowledge, but also with a youthful exuberance of life.

 

To announce the launch of the National Silver Academy website by Ministry of Health where seniors are encouraged to 'go back to school', we developed a campaign to encourage the spirit of lifelong learning by likening the experience to 'feeling young again'.

 

Agency: Atomz
CD: Albert Lee

Copy: Cassie Sim