McDonald's wanted to develop a breakfast campaign for Chinese New Year 2019 to launch its new special breakfast offering, Hotcakes with Golden Chicken.

 

Building on the fact that McDonald's ​provides an effortless breakfast with a familiar good taste for everyone, we showed how starting the day on the right note with a McDonald's meal can lead to a smooth-sailing year ahead.

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Agency: Leo Burnett Singapore
ECD: Fajar Kurnia
CD: Adrian Yeap
Art: Suvien Chen

Copy: Cassie Sim