To show consumers that The Shoppes delivers on the unique retail experiences that they seek, we developed a testimonial campaign for The Shoppes, featuring Super Fans.

 

Through the voices of people who have made their mark or success through unconventional, creative or entrepreneurial means, we showed how every shopper is taken care of meticulously every step of the way. 

​

As part of the Come Alive campaign, I was also given the opportunity to write creatively to promote Marina Bay Sands as a nightlife destination.

 

Agency: Iris Singapore

CD: Shawn Foo

Senior Art: Boo Weiyi

Copy: Cassie Sim