Little kids in Singapore are not sleeping enough.

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To help parents in their daily struggle of putting their little ones to bed, we developed an entire universe of Captain Sleep assets that champion the bedtime routine – and make going to sleep, fun.

 

A sleep kit containing our self-written and produced story books; audio books on Spotify; an audio relaxation guide; sleep mission reward charts; and DIY props to enhance the storytelling experience.

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In addition to our sleep kit, we created personalised storybooks, where children can be part of the adventure by starring alongside Captain Sleep in his story.

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Agency: Publicis Singapore
ECD: Jeremy Chia
CD: Pei Ling Ho
Art: Tania Sim

Copy: Cassie Sim