Scare tactics had proven to be low in effectiveness when getting Singaporeans to quit smoking.

 

So in 2019, we took a more encouraging approach by heroing real ex-smokers who overcame all odds to quit smoking for good.

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It doesn’t matter how many attempts it took, because every quit journey is a story of victory worth celebrating.

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Agency: Publicis Singapore
ECD: Jeremy Chia, Fajar Kurnia
CD: Pei Ling Ho
Art: Tania Sim

Senior Copy: Rayner Seah

Copy: Cassie Sim