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Cassandra Sim
Copywriter. Ad writer. Social media creative. Content creator.
Adventure seeker. Documentary lover. ä¸æ–‡é€šã€‚
Website Revamp
Hong Leong Finance
Hong Leong Finance wanted to change public perception of the brand through a thorough website revamp, which was the first of its online branding exercise.
A responsive site was constructed and my task was to re-write difficult financial jargon on www.hlf.com.sg. This required web content to be re-written and infographics to be produced.
Agency: Carbon Interactive
Copywriter: Cassie Sim
Web Developer: Pung Soke May
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