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Cassandra Sim
Copywriter. Ad writer. Social media creative. Content creator.
Adventure seeker. Documentary lover. δΈζιγ

Website Revamp
Hong Leong Finance
Hong Leong Finance wanted to change public perception of the brand through a thorough website revamp, which was the first of its online branding exercise.
A responsive site was constructed and my task was to re-write difficult financial jargon on www.hlf.com.sg. This required web content to be re-written and infographics to be produced.
Agency: Carbon Interactive
Copywriter: Cassie Sim
Web Developer: Pung Soke May
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