People are self-conscious about the phones they carry. In a world where we let our phones define our identities, we wanted people to take the power back into their own hands, and stay true to who they are. 

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The Samsung Galaxy A-series phones celebrate uniqueness and individuality – and “lets you be you”. Through a lookbook of relatable characters, we show that everyone can be free to be themselves and do what they love, when they own a Samsung A-series phone.

 

The takeaway is simple: No matter how you like to do life, the Galaxy A is right for you.

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Agency: Iris Singapore

CD: Antti Toivonen

Art: Dominic Ho

Copy: Cassie Sim