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Cassandra Sim
Copywriter. Ad writer. Social media creative. Content creator.
Adventure seeker. Documentary lover. 中文通。
BE YOU
Samsung Galaxy A-series
People are self-conscious about the phones they carry. In a world where we let our phones define our identities, we wanted people to take the power back into their own hands, and stay true to who they are.
The Samsung Galaxy A-series phones celebrate uniqueness and individuality – and “lets you be you”. Through a lookbook of relatable characters, we show that everyone can be free to be themselves and do what they love, when they own a Samsung A-series phone.
The takeaway is simple: No matter how you like to do life, the Galaxy A is right for you.
Agency: Iris Singapore
CD: Antti Toivonen
Art: Dominic Ho
Copy: Cassie Sim






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