Cassandra Sim
Copywriter. Ad writer. Social media creative. Content creator.
Adventure seeker. Documentary lover. ä¸æ–‡é€šã€‚
Social Content
Audi Singapore
Audi Singapore's Facebook page's engagement was low, despite having a high number of followers. Instead of posting hard-facts about features of the car and its technology, we tapped on social trends and festive occasions to increase social engagement, making it more relevant to our audiences.
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Agency: Publicis Singapore
Creative Lead: Su Lin Tan
Art: Elizabeth Lim
Copy: Cassie Sim
CHINESE NEW YEAR 2019
Chinese New Year is all about being auspicious. HUAT better way to get lucky than with the Audi Q8, R8 and A8?
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LABOUR DAY
We also gave users a reason to relax on the most laborious day of the year.
INTERNATIONAL WOMEN'S DAY
We even got Singaporeans talking about Audi and tagging their wives, mothers and daughters on Women's Day.
